Fox ESS was one of the protagonists of The Smarter E Europe 2026 , where it officially presented its new brand identity in Europe.
The rebranding launch was headlined by Maimai , the company's mascot, who brought to life an immersive and interactive space designed to bring the brand closer to customers and visitors in a different way.
The company's reception during the fair was reflected in the nearly 30 agreement signing ceremonies held throughout the three days of the event, reinforcing the confidence that distributors and strategic partners continue to place in Fox ESS.
A smarter, more immersive booth powered by artificial intelligence
Fox ESS's proposal integrated various technologies to offer an innovative experience to visitors, including:
- AI-controlled smart lighting, capable of modifying the stand's ambiance based on real-time visitor traffic.
- Holographic product presentations that brought the company's main innovations closer in a visual and interactive way.
- Demonstrations of FoxCloud 2.0 , the intelligent energy monitoring and management platform that optimizes the entire operating cycle of facilities, from data analysis to system control.
- An interactive version of Maimai powered by artificial intelligence, which invited attendees to participate in a dynamic and intimate experience within the new brand zone.
The booth brought together the entire Fox ESS energy ecosystem, showcasing solutions for commercial and industrial (C&I) storage, residential applications, and connected electric mobility.
Maximum performance for commercial and industrial applications
In the C&I segment, Fox ESS presented G-Max Plus , a solution developed under an all-in-one concept that integrates the battery system and a smart hybrid inverter to simplify installation and maximize performance.
Among its main advantages are an advanced battery management system (BMS) that extends the storage life, high-precision thermal management, and a standardized design that integrates a high-performance PCS along with preventative safety features.
Furthermore, the system allows for integrated operation with photovoltaic installations, the electrical grid, critical loads, and generators, offering sub- 10 millisecond switching times, as well as intelligent peak shaving and load shedding functions. All information can be managed remotely via FoxCloud using an Ethernet or 4G connection.
The company also showcased Power Beast (H3 Plus + CQ7) , a solution capable of providing more than six hours of backup power, with EPS switching of less than 10 ms, fully unbalanced three-phase output, and a color LCD screen that facilitates system monitoring and configuration.
Faster, smarter and more efficient residential solutions
For the residential market, Fox ESS introduced PQ3-H3-Ultra , a modular energy storage solution designed to offer greater flexibility, faster installation, and safety.
The system incorporates a 63 A bypass for whole-house backup, three 20 A MPPT trackers per string, a minimum PV input voltage of 120 V and a minimum battery voltage of 80 V, plus a modular design with stackable handles that significantly speeds up assembly.
In terms of safety, it integrates active and passive protection, AFCI intelligent technology, IP66 protection rating, and Type II surge protection for both AC and DC current. The system can be monitored via a mobile application or web portal and is ready for future applications based on artificial intelligence and virtual power plants (VPPs).
Furthermore, PQ3-H3-Ultra achieved a System Performance Index (SPI) of 97% , placing it in first position in the evaluations carried out by HTW Berlin and AQUU Research .
A complete ecosystem for electric mobility
In the field of electric vehicle charging, Fox ESS presented the A Lite Series range (L07P and L11P) , equipped with IP55 and IK08 protection, integration with photovoltaic systems, dynamic load balancing and compatibility with the OCPP 1.6 JSON , OCPP 2.0.1 and open MODBUS protocols, facilitating its integration in different energy environments.
Compact design and all-in-one simplicity
The company also showcased the Mini Qube S28 , a compact micro-storage solution that integrates a hybrid inverter, LFP battery, and energy management system (EMS) into a single unit.
Its "all-in-one" concept simplifies installation, while integrated fuse protection and its IP65 protection rating allow for both indoor and outdoor installation, adapting to multiple usage scenarios.
After achieving the number one position in global market share for residential energy storage , Fox ESS continues to strengthen its leadership with increasingly resilient, efficient and intelligent solutions.
"As a rapidly growing company, our goal is to increase the global use of free energy, boost people's productivity, and provide the energy that will make future technologies possible, thereby contributing to the progress of society," said Lyren Liu, CCO of Fox ESS .