Growatt is looking to gain ground in one of Latin America's fastest-growing photovoltaic markets. The company is strengthening its technical and commercial structure in Colombia with a strategy that combines distribution, after-sales service, and specialized support for solar and storage projects.
The company has partnered with Tronex as one of its strategic allies in the country . During an official visit to Bogotá, Growatt recognized the company for its commercial management and its contribution to the brand's growth in the Colombian market.
But the movement goes beyond simply selling equipment. One of the central points of the strategy is to strengthen the capacity to respond locally to the needs of installers and users, preventing certain diagnostic and support tasks from depending on structures located outside of Colombia.
In that regard, representatives from Growatt visited the SENS Laboratory , presented as the country's first solar energy laboratory. The facility offers in-house specialized technical support from the company and allows for verification, diagnostics, and after-sales service to be performed directly within Colombia.
“ Colombia is a strategic market for Growatt in Latin America. Our goal is to continue investing in local technical support, training, and partnerships that promote the adoption of solar energy throughout the country ,” stated the Growatt Colombia & Caribbean team.
Solar and storage gain ground
This strategy comes as Colombia increases its adoption of distributed generation and renewable energy solutions. In response to this growth, Growatt seeks to expand its reach with equipment aimed at both the residential and commercial sectors, as well as hybrid installations .
Their offering combines solar inverters, energy storage, smart monitoring and warranties of up to ten years, with the aim of supporting projects over a longer operational horizon.
Energy storage is emerging as a key area where the company intends to continue growing. The combination of photovoltaics and batteries allows for increased self-consumption, management of electricity produced during the day, and reduced reliance on the grid for certain consumption patterns.
In this scenario, the manufacturer believes that having a local distribution and technical support structure will be a relevant element to support market expansion.
After-sales service enters the competition
As the number of installed photovoltaic systems increases, competition among manufacturers is no longer limited to efficiency, power, or equipment price. The availability of spare parts, response times, diagnostics, and the ability to resolve issues locally are also becoming factors in the decisions of installers and customers.
It is precisely there that Growatt seeks to strengthen its position in Colombia.
The alliance with Tronex provides a distribution channel and commercial presence, while the support available at the SENS Laboratory aims to strengthen the technical and after-sales component.
The company anticipated that it will continue working with its partners to expand access to photovoltaic and storage systems and that it will maintain its commitment to local technical support, training and strengthening its network of allies .
With the Colombian solar market gaining scale, Growatt is thus trying to compete not only by placing more inverters and batteries, but also by building a structure capable of supporting them once installed.