LONGi begins a new phase in Latin America and anticipates 680W modules by 2027 with an efficiency of 25.2%

LONGi will begin a new phase of expansion in Latin America during 2027 , with Panama, Chile and Argentina among its main commercial targets, without losing sight of Mexico, Brazil and Colombia.

The strategy includes new alliances for distributed generation and utility scale, along with a photovoltaic offering that incorporates modules up to 680 W and efficiencies greater than 25.2% .

The company also reaffirms its commitment to back-contact (BC) technology , while other manufacturers are beginning to adopt this architecture, as noted by Alba Min Ye, Head of Latam at LONGi , during ExpoSolar Colombia 2026.

“It took us almost 10 years to develop the Latin American market. But now we have a strong presence in several markets, such as Mexico, Brazil, and Colombia,” the executive noted.

“I can say that we have now finished phase 1, so from next year we will move on to phase 2, where we will not focus solely on large countries, because we already have good expertise in those countries,” he added.

The change in strategy involves expanding LONGi's geographical reach beyond its main markets , relying on a commercial structure divided into three areas: Mexico, Central America and the Caribbean; South America; and Brazil.

“My idea is to find strategic partners for distributed generation and utility scale scenarios,” he pointed out.

The expansion comes after the manufacturer announced its goal of achieving a minimum 30% market share in the countries where it operates by 2026 , through the growth of its distributed generation, commercial and industrial installations, and large-scale photovoltaic power plants businesses.

Brazil continues to be its main South American market, considering that the country has over 74.3 GW of installed solar power , equivalent to 27.4% of its electricity matrix, of which 51.7 GW correspond to distributed generation and approximately 22.6 GW to large-scale power plants.

The Brazilian sector has also accumulated investments exceeding 328.2 billion reais since 2012 , in a context where the demand for photovoltaic equipment remains relevant for international manufacturers.

In parallel, LONGi seeks to strengthen its technological differentiation with the HPBC 2.0 architecture, on which it develops the Hi-MO X10 family, presented during ExpoSolar Colombia 2026.

Its main novelty is the Hi-MO X10 Ultimate , a bifacial module that reaches a maximum power of 680 W and an efficiency of over 25.2%, with dimensions of 2,382 × 1,134 × 30 mm and a weight of 33.5 kg.

The executive also mentions configurations of 660 to 665 W for 2027 , with efficiencies of 25.2% for Hi-MO X10 Ultimate and 24.8% for the fireproof version.

The portfolio includes solutions designed for different installation conditions. Hi-MO X10 Light Design , weighing 7 kg/m², is aimed at roofs with structural restrictions, while Anti-Glare incorporates glass designed to reduce reflections in airports and other glare-sensitive environments.

Meanwhile, Anti-Dust limits dust accumulation on the lower edge of the module, and Edge Clear extends that configuration to the entire frame of a bi-sided panel, primarily intended for floor-standing installations.

The offering is completed with Smart Module , which integrates optimizers to individually manage equipment under complex operating conditions, and Fire-Resistant, developed for applications where fire resistance is a priority requirement.

“The fire-resistant product is a very necessary product because we prefer to develop several products for different scenarios, since we reviewed several very dry places and sometimes fires occurred, which caused great loss,” explained Alba Min Ye.

The diversification is a response to the company's decision to maintain back-contact as a platform to incorporate new technologies and increase the power of its modules , instead of focusing exclusively on a single product.

“In fact, we were insisting on it about 3 years ago, when almost no one else was. But we discovered how many other brands previously used different types of systems and now they are transforming to this BC technology. So you can verify the success of this technology,” the interviewee stated.

“But now we are focusing more on various scenarios. Because we understand that when it comes to solar panels, we have to offer different products to meet different customer needs,” he added.

Back-contact technology is also gaining relevance in the face of regulatory and production changes in China, where the photovoltaic industry faces overcapacity, price competition and pressure on manufacturers' margins .

The country accounts for around 70% of the industry and is making adjustments to its incentive policies, including the elimination of tax refunds for certain photovoltaic products from April 2026.

The new requirements include minimum efficiencies of 23.2% for TOPCon and HJT and 23.5% for back-contact , in addition to power references of 630 W for certain formats.

LONGi aims to sustain its sales in 2027 and compete beyond price

Competitive pressure on solar modules also influences business strategies in Latin America, where LONGi is committed to differentiating itself through the quality, service, and reliability of its solutions.

“We can’t avoid the issue of price. But it seems to me that in this market there are more high-value customers. Since solar energy is an investment of more than 30 years, I think that trust is more important to these customers,” Alba Min Ye said.

The regional growth outlook offers opportunities to expand the business. Latin America and the Caribbean reached approximately 160 GW of combined wind and solar capacity by the end of 2025 , with about 103 GW of photovoltaics and 58 GW of wind.

Nearly two-thirds of that capacity has been added since the beginning of 2021, and solar capacity has quadrupled in four years. However, the region still accounts for less than 4.4% of global wind and solar photovoltaic capacity , estimated at 1,290 GW and 2,390 GW, respectively.

In the long term, the outlook also points to increased investment. According to the World Energy Transitions Outlook 2026 report by the International Renewable Energy Agency (IRENA), South America will need to double its renewable energy capacity by 2035 and quintuple it by 2050 , compared to 2025 levels.

The organization estimates $2.6 trillion in cumulative investments in South American renewable generation between 2026 and 2050 , accompanied by needs for the development of electrical networks, storage and operational flexibility.

On a global scale, the agency estimates average annual investments and expenditures of $10.3 trillion until mid-century , equivalent to more than $256 trillion cumulatively to move towards a trajectory compatible with the 1.5°C warming limit.

Given this scenario, LONGi aims to strengthen its regional team, sustain product development, and support the growth of its clients during the next fiscal year.

“First, I want us to have a stronger team. Second, we continue to offer the best product for the market. But third, we want to do something to grow together with our customers,” says Min Ye.

The management considers it possible to maintain sales levels similar to those recorded in 2026 during 2027 , although it anticipates an increase in commercial and operational activity.

Thus, LONGi's "second stage" in Latin America will be marked by the search for strategic partners, geographical diversification and the continuation of its commitment to back-contact , in a market where technological competition and price evolution condition investment decisions.