Siemens Energy will begin a new corporate phase with the launch of an independent brand that will gradually replace the identity it has used since its separation from Siemens AG in 2020. The company confirmed that the rebranding process will begin later this year and will be implemented in phases.
The new brand will be Omterra , under which both Siemens Energy and Siemens Gamesa Renewable Energy will be integrated, in a strategy that seeks to consolidate all the group's activity under a single global identity.
The change is due to the gradual expiration of the licensing agreement that allowed the company to continue using the Siemens brand after the spin-off. According to the company, the decision comes at a time when it has consolidated a financial and operational position that allows it to move forward with its own identity.
"Now is the right time to begin the transition to an independent brand," said Christian Bruch, CEO of Siemens Energy, who emphasized that the company has strengthened its profitability, regained market confidence, and maintains growth plans for the coming years.
Omterra will be the group's new identity.
The company explained that Omterra will be the brand that represents the entire group internationally, including the wind energy business that currently operates under Siemens Gamesa.
According to Siemens Energy, the new name seeks to reflect its global presence, technological capabilities, and commitment to developing solutions for a reliable energy supply.
Despite the change in visual identity, the company assured that there will be no modifications to its business strategy or its relationship with customers, suppliers or employees, as the transformation will be limited to the brand itself.
The process will be carried out gradually over the next few months.
Siemens Energy is currently one of the world's largest technology providers for the energy sector, with activities that cover generation, transmission, storage and solutions for the integration of renewable energy.
Its portfolio includes gas and steam turbines, transformers, power grids, hydrogen-ready hybrid power plants and storage technologies, in addition to its wind power business through Siemens Gamesa.
The company employs around 105,000 people in more than 90 countries and recorded revenues of €39.1 billion during fiscal year 2025. Furthermore, it estimates that approximately one in six units of electricity generated worldwide uses one of its technologies.