Growatt has launched the global initiative "Smiles Behind Every Kilowatt, a campaign aimed at recognising engineers, installers and technical professionals whose expertise and commitment enable the deployment of solar PV and energy storage systems across international markets.
The initiative, running from 16 March to 17 April 2026, invites service engineers, installers, EPC (Engineering, Procurement and Construction) partners, as well as technical support and commissioning teams, to share photos and experiences from their projects capturing genuine moments behind each installation.
By showcasing real-world experiences, Growatt seeks to highlight the people behind every successful system while strengthening its global presence in smart energy solutions and fostering collaboration across the renewable energy industry.
Recognising the professionals behind every kilowattEach solar installation represents far more than equipment and technology.
Behind every operational system is a skilled professional ensuring that design, installation, commissioning and operation meet the highest standards of performance, safety and local regulatory compliance.
The initiative provides a platform for professionals within the Growatt ecosystem to showcase their work by sharing:
- Photos featuring genuine smiles
- Growatt products in operation
- Installation sites
- A brief story about the project and professional pride
Participants can submit their entries via email (marketing@growatt.com).
Additionally, they may post their photos on Instagram, tagging @growatt.new.energy to compete for a social media engagement award.
Global recognition and campaign awardsTo celebrate outstanding stories and highlight installation experiences worldwide, the campaign includes several incentives:
Award Category Description Prize Top Smiles Most inspiring photos $100 Amazon gift card 3 Most Popular Highest engagement on Instagram $75 Amazon gift card 2 Participation Awards Draw among valid participants $25 Amazon gift card 2All prizes are cumulative, with a maximum of up to $200 per participant.
As solar PV and energy storage solutions continue to expand globally, Growatt is reinforcing collaboration with its international network of engineers, installers and EPC partners to deliver reliable systems supported by strong technical expertise.
The initiative reflects the company"s commitment to strengthening this professional community, recognising contributions and encouraging knowledge exchange across markets key factors for accelerating investment in renewables, grid integration and distributed generation.
"Every successful installation tells a story of dedication, expertise and collaboration," said Lisa Zhang.
"With the Smiles Behind Every Kilowatt" initiative, we aim to celebrate the professionals making clean energy accessible to all a vision that has always guided Growatt"s mission.